Authenticity, Branding, and the Athlete Mindset with Kristen M. Olson

In this episode of What Are You Made Of? , Mike “C-Roc” sits down with powerhouse leader, athlete, and podcaster Kristen M. Olson. A former D1 athlete, five-time CrossFit Games athlete, certified coach, and branding strategist, Kristen brings her trademark mix of grit, energy, and authenticity to the mic. She shares the story behind her top-ranked podcast Turmeric & Tequila™ , where she explores the balance between discipline and fun, health and celebration, truth and vulnerability. Kristen opens up about her athletic journey from a competitive Colorado kid to collegiate lacrosse and beyond, and how sports shaped her mindset for business, community, and service. She dives into her work in influencer marketing and strategic partnerships, emphasizing the power of authentic voices and real connections in a world full of smoke and mirrors. From relentlessly marketing herself to D1 coaches as a teenager to building brands and communities today, Kristen highlights the lessons of persistence, creativity, and leading with honesty. This conversation is a masterclass in determination, reinvention, and embracing both the grind and the joy along the way. Whether you’re an athlete, entrepreneur, or simply someone striving to live with impact, Kristen’s story will leave you inspired to show up fully—turmeric, tequila, and all. Website-koalliance.com turmericandtequila.com Social Media Links/Handles- https://www.instagram.com/madonnashero/?hl=en https://www.instagram.com/turmerictequila/?hl=en https://www.instagram.com/koalliance