Biohacking Beauty: How Amitay Eshel Built a Skincare Brand from the Ground Up

In this episode of What Are You Made Of? , host Mike “C-Roc” sits down with Amitay Eshel , Co-Founder and CEO of Young Goose Skincare and host of the Biohacking Beauty Podcast . A leading expert in skin biohacking, Amitay shares how his unconventional mindset, resilience, and commitment to integrity helped him turn a bold idea into a thriving brand at the intersection of science, longevity, and beauty. From his early days in the Israeli Special Forces to bootstrapping a skincare company during the height of the pandemic, Amitay’s story is one of grit, innovation, and staying true to one’s core beliefs. He opens up about the challenges of building a direct-to-consumer brand without prior marketing experience, the pivotal role of relationships in business growth, and the discipline it takes to say no to opportunities that don’t align with your long-term vision. Tune in for a candid conversation about entrepreneurship, perseverance, and what it truly means to think outside the box—and learn how Amitay is redefining beauty and wellness through the lens of biohacking. Website-https://www.younggoose.com/ https://www.instagram.com/young_goose_skincare