Scaling Smart: Andrea Jenson's Guide to Strategic Financial Decision-Making

In this episode, Mike "C-Roc" dives deep into the world of financial strategy with the incredible Andrea Jenson, CEO, and founder of That Cashflow CFO. Andrea is a fractional CFO and accounting partner renowned for aiding scaling businesses in making intelligent financial decisions rooted in data. As the creator of the Predictable Profit Accelerator, a five-step holistic approach to fortifying business finances, Andrea has been recognized as a top-five business strategist for scaling companies in 2023, featured in Forbes and Success Magazine. But Andrea is not just a financial powerhouse; she's also a devoted wife, mother, soccer player, and volunteer. Mike introduces her as a true badass who effortlessly balances various roles in her life. In this engaging conversation, Andrea opens up about her journey, from a bustling upbringing in a large family to discovering her knack for accounting in college. She shares how her passion for fixing broken financial structures and setting up profitable business models led her to become a sought-after fractional CFO. The discussion covers the importance of simplicity in business models and the value of focusing on revenue building, especially in the initial stages of a startup. Andrea emphasizes the critical role a CFO plays in translating financial data into actionable insights for business owners, helping them make informed decisions to achieve their goals. Mike and Andrea also explore the concept of fractional CFOs and why businesses in the million to 15-20 million revenue range may find this approach more cost-effective and strategic than hiring a full-time CFO. They discuss scenarios where businesses should consider bringing in a fractional CFO and when it might be more suitable to wait until reaching a certain revenue threshold. Whether you're a startup founder looking to lay a solid financial foundation or an established business owner seeking insights into scaling strategically, this episode is packed with valuable advice and practical tips from Andrea Jenson, the financial maven making waves in the business world. Tune in to gain insights into mastering the financial game and propelling your business to new heights. Website: https://thecashflowcfo.com/ Social Media Links/handles: https://www.instagram.com/thecashflow.cfo/ https://www.facebook.com/thecashflowcfo https://www.linkedin.com/in/andreamjenson/