The Influencer Maestro: Alessandro Bogliari's Rise to Marketing Royalty

Get ready for another incredible episode as Mike C-Roc welcomes a true influencer marketing guru to the show, Alessandro Bogliari, the founder of Influencer Marketing Factory. Based in the bustling New York City, Alessandro has made waves in the industry, earning features in Forbes, BBC, Wall Street Journal, and AdWeek. In this episode, Mike and Alessandro dive deep into the world of influencer marketing, exploring Alessandro's journey from being an Italian immigrant with no connections to founding a thriving agency with 45 team members across the US and Europe. Alessandro shares insights into his personal and professional philosophy, emphasizing determination, proactivity, and a dynamic, non-traditional approach to work. The conversation takes an engaging turn as they discuss the importance of having fun while working, especially in the influencer marketing realm. Alessandro sheds light on his early experiences with digital technology, his first startup at 18, and the lessons learned despite not making a single euro. Now, at 32, Alessandro's Influencer Marketing Factory stands as a testament to his entrepreneurial spirit. As the discussion unfolds, Mike explores Alessandro's Italian roots, touching on the cultural aspects of Italians being warm, welcoming, and passionate—traits that extend to their communication skills, as Alessandro confirms with a touch of humor. The episode takes an educational turn as Alessandro details the inception of his influencer marketing journey during his master's degree in Copenhagen. He reveals his innovative approach, creating the world's first Instagram Money Calculator, and how it played a pivotal role in his O1 visa application to enter the US. The duo delves into the evolution of influencer marketing over the years, dissecting the shift from focusing solely on followers to a more comprehensive analysis involving engagement rates, demographics, and historical performance. Alessandro explains the transformation of influencer marketing into a serious, data-driven field, highlighting the agency's role in thoroughly vetting influencers. Listeners gain valuable insights into how Influencer Marketing Factory operates, with Alessandro sharing that 90% of their business comes from brands seeking their services. He demystifies the process, from identifying the right influencers to managing campaigns, providing a one-stop solution for brands looking to navigate the influencer marketing landscape. The episode concludes with a discussion of the changing dynamics of influencer pricing and the increasing reliance on paid media to boost organic content. Alessandro leaves the audience with a final nugget of wisdom, emphasizing the need for continuous learning and adaptation in the ever-evolving world of influencer marketing. Tune in to this episode for an enlightening conversation on mastering the influencer game with Alessandro Bogliari. Website: https://theinfluencermarketingfactory.com/ Social Media Handles: https://www.instagram.com/alexeidos/ https://www.linkedin.com/in/alessandrobogliari/