Beyond the Hype: Building Strength and Purpose in Fitness with Andrew Coates

Mike "C-Roc" sits down with fitness industry leader and host of the Lift Free and Diet Hard podcast, Andrew Coates. With an unfiltered and candid vibe, the two dive into the state of the fitness industry, where Andrew shares his thoughts on the over-glorification of status and scale among coaches—and how his commitment remains rooted in coaching real people, day in and day out. Andrew opens up about his in-person and online coaching approach, his love for strength training, and the importance of behavioral psychology in achieving lasting health results. He discusses the science behind hypertrophy and debunks common myths around fat loss, muscle building, and optimal rep ranges. The conversation also explores the toxic tribalism in the fitness space, especially the online feuds between ideological camps promoting different training methods. Andrew emphasizes the need to stay focused, grounded, and purpose-driven, while maintaining integrity and avoiding the drama that often clouds the industry. This episode is a deep dive into the mindset and methods of a high-agency, mission-focused coach who’s in it for the right reasons.Website-www.andrewcoatesfitness.com Instagram-https://www.instagram.com/andrewcoatesfitness/