About this episode
Mike "C-Roc" dives into the fascinating world of sports digital marketing with Sean Callanan, founder of Sports Geek. Sean has pioneered the digital transformation of sports teams and leagues worldwide, creating innovative strategies to grow digital fanbases and drive revenue. From his early days as a frustrated sports fan turned tech-savvy entrepreneur, Sean shares how he combined his IT background and love of sports to revolutionize the way teams connect with their fans. He discusses his groundbreaking "Digital Dollars" process, the challenges of engaging fans across platforms, and how storytelling can ignite passion in sports communities. Tune in to hear Sean’s journey, insights on building digital strategies for teams, and the pivotal moments that launched his career—including his first big break with an Australian Football League powerhouse. Whether you're a sports fanatic or a marketing enthusiast, this episode is packed with inspiration and actionable takeaways! Website- https://sportsgeekhq.com/ Social Media Links/Handles- https://www.facebook.com/seancallananspeaks/ https://www.instagram.com/seancallanan/ https://www.linkedin.com/in/seancallanan/