The Email Marketing Maverick: Liz Wilcox’s No-Fluff Path to Success

Mike "C-Roc" welcomes Liz Wilcox, an entrepreneur known for her resilience, creativity, and unshakable spirit. Liz shares her journey of overcoming challenges, from her experience on Survivor to building a successful business. She opens up about her stubborn nature, describing herself as full of grit, resilience, and even a little resistance—qualities that have helped her forge her own path despite obstacles. During the conversation, Liz discusses her severe allergies and her journey toward improving her health through naturopathic approaches. She and Mike bond over their experiences with food allergies, including their shared hope for breakthroughs in treatment. Liz also dives into her upbringing in Detroit, Michigan, and the pivotal moment when her mother encouraged her to embrace her uniqueness rather than try to fit in. That advice became a guiding principle in her life, leading her to fully step into her identity and create a life she loves. Throughout the episode, Mike "C-Roc" and Liz explore the power of authenticity, the importance of standing out rather than blending in, and the mindset required to push through challenges. Liz's story is an inspiring reminder that success comes from embracing who you truly are and having the courage to go against the grain. Website-https://lizwilcox.com/ Social Media Links/Handles- https://www.facebook.com/groups/emailmarketingwithliz https://www.instagram.com/thelizwilcox/