Revolutionizing Fashion: Eric Liedtke on Sustainability, Innovation, and Unless Collective

In this eye-opening episode "C-Roc" dives deep into the world of fashion and sustainability with guest Eric Liedtke, a seasoned veteran in the industry, CEO and Co-Founder of Unless Collective. Eric shares his extensive experience from his years at Adidas, offering insights into leadership, competition, and the dynamics of the industry. From navigating collaborations with artists like Kanye West to witnessing monumental victories over competitors, Eric paints a vivid picture of the high-stakes world of sports apparel. But the conversation takes a profound turn when Eric discusses the inception of Unless Collective, a groundbreaking initiative aimed at transforming fashion through sustainable practices. Delving into the alarming environmental impact of traditional fashion production, Eric sheds light on the urgent need for change and the mission driving Unless Collective forward. With a commitment to regenerative fashion, Eric outlines the vision of creating clothing that not only looks and feels great but also leaves a positive impact on the planet. Listeners are treated to an insightful discussion on the challenges and triumphs of pioneering sustainable fashion, from designing comfortable and stylish pieces to revolutionizing manufacturing processes. Through Eric's passionate storytelling, the episode offers a compelling narrative of innovation, resilience, and the power of conscious consumerism. Website- https://unlesscollective.com/ Social Media Links/Handles: https://www.instagram.com/unlesscollective/ https://www.linkedin.com/in/eric-liedtke-890130115/