The Power of Podcasting: Abby Herman's Insights for Business Owners

Join host Mike C-Roc in this captivating episode as he sits down with Abby Herman, a fractional marketing director, content strategist, and podcast manager. Abby is on a mission to help business owners gain visibility for their businesses through personalized content strategies and seamless implementation. In this episode, Mike and Abby delve into the transformative world of podcasting. Abby's expertise shines as she shares her journey from being a teacher and single mom to becoming a seasoned entrepreneur with a keen focus on content strategy. The conversation kicks off with Mike's signature question: "What are you made of?" Abby's response sets the tone for the entire episode, revealing her formidable combination of grit and stubbornness. Mike and Abby explore the idea that stubbornness, when channeled in the right direction, becomes a powerful force for achieving success. Abby takes us back to the beginnings of her entrepreneurial journey, recounting how she stumbled upon an opportunity to work with a website development company. Her persistence and refusal to accept rejection ultimately led to a nine-year tenure where she honed her skills in running an online business and marketing. As the conversation unfolds, Abby shares the pivotal moment when she transitioned from freelance content creation to content strategy. Recognizing the need for a purposeful approach, she started aligning content with clients' long-term goals, creating a more impactful and strategic content marketing plan. The episode takes an exciting turn when Abby reveals her foray into the podcasting world. Initially, she embarked on this journey to support a client interested in starting a podcast. Little did she know that this experience would ignite her passion for podcasting, leading her to launch her own successful podcast. With over 250 episodes under her belt, Abby's podcasting journey takes a brief hiatus before making a comeback in early 2024. Mike applauds her achievements, and the conversation seamlessly transitions to Abby's role in helping other business owners navigate the podcasting landscape. Abby shares valuable insights into the importance of consistency, omnipresence, and content repurposing in the podcasting realm. As Mike and Abby wrap up the episode, listeners gain a deep understanding of the power of podcasting and how strategic content creation can elevate businesses to new heights. Tune in for an inspiring conversation filled with practical tips, entrepreneurial wisdom, and a glimpse into the dynamic world of podcasting with the incredible Abby Herman. Website: https://thecontentexperiment.com Social Media Links/Handles: https://www.instagram.com/thecontentexperiment https://www.linkedin.com/in/abbymherman https://twitter.com/AbbyMHerman