US Open Threads, Part 1: Tennis x High Fashion with Jessica Schiffer (Hard Court)

In Part 1 of our US Open Threads series, Anastasia is joined by journalist Jessica Schiffer (Hard Court) to explore how tennis and high fashion are becoming inseparable. From luxury house partnerships (Gucci/Sinner, LV/Alcaraz, Miu Miu/Coco, Burberry/Tommy) to Jack Draper’s brand shift, the rise of WAG-fronted campaigns, and jewelry deals, we break down what feels authentic—and what doesn’t. We also gush over Lorenzo Musetti’s Bottega era and take a victory lap for Venus Williams’s US Open looks (Khaite, Phillip Lim, Who Decides War) including her Althea Gibson nod and that iconic racquet bag. Plus: why the ATP is formalizing style with pre-Open styling suites, and what we want next for the WTA . Part 2—our brand-by-brand Hits & Misses —is up next. — Guest: Jessica Schiffer , founder of Hard Court , the weekly tennis style/business newsletter. Watch the video version on YouTube to see the looks we reference. Chapters 00:00 Intro 01:29 Who is Jessica Schiffer of Hard Court 06:00 Jack Drapers new Deal 07:31 Brand Partnerships and Player Identity 09:21 The Rise of WAGs in Tennis 12:43 Luxury Brands and Tennis Collaborations 19:57 Jewelry Trends in Tennis Fashion 24:31 The Allure of Lorenzo Musetti 28:31 Venus Williams: A Fashion Icon at the US Open 35:37 ATP's Fashion Marketing Initiative 40:19 WTA's Fashion Opportunities and Challenges 44:25 Outro Subscribe to Ground Pass for more: on-site stories, guides, and style talk. Part 2 (Hits & Misses) drops next. Also We have Merch!!! Ground Pass Shop - https://www.groundpasspodcast.com/ground-pass-shop 💬 Don’t forget to give us a LIKE and SUBSCRIBE and drop us a comment ⭐️ Subscribe to Our Substack at - https://groundpass.substack.com Visit Our Website at - www.groundpasspodcast.com Email us at - groundpasspodcast@gmail.com Follow us for daily updates on Social: Threads: https://www.threads.net/@ground_pass Blue Sky: https://bsky.app/profile/groundpass.bsky.social Instagram: https://www.instagram.com/ground_pass Youtube: https://www.youtube.com/@GroundPass TikTok: https://www.tiktok.com/@groundpasspodcast X: https://x.com/groundpasspod Hosted on Acast. See acast.com/privacy for more information.