Ep. 58: How to Use Instagram to Rank on Google (and Get Local Leads for Free)

What if your next client found you on Google—because of an Instagram post? In this episode of Real Estate Coffee Talk , I’m breaking down how to use Instagram to actually rank on Google and get local leads — for free. Google is now indexing your Reels, carousels, and static posts. Which means your Instagram content can show up when people search terms like “best Realtor in Charlotte” or “how to buy a home in [your town].” This is organic reach 2.0 — and if you’re posting anyway, you might as well make it work for you. Here’s what we cover inside: ☕️ The Google + Instagram update every Realtor should know about ☕️ 3 profile tweaks that make your account searchable in seconds ☕️ The SEO caption framework that helps you rank without a website ☕️ Why “Answer Engine Optimization” is the new secret to visibility 💡 Quick Win: Update your name field on Instagram to include your city + “Realtor.” Example: Sarah Hilton | Charlotte Realtor. 🎁 Freebie: Grab my Instagram SEO Checklist to make sure your posts are optimized for Google: 👉 DM GOOGLE to @theleadsuite or click the link in the show notes to download it. 🎧 Subscribe to Real Estate Coffee Talk on Apple Podcasts + Spotify for more tips to grow your brand, attract clients, and make marketing your superpower (with coffee in hand, obviously).