69. Justin Mares | Food Industry Secrets, How Our Government Is Funding Unhealthy Farming

Key takeaways you’ll learn in this episode: What shortcuts are companies taking that are hurting the United States food system? How food studies are funded and where numbers are being manipulated. Check out Everything happening with Kettle & Fire: ⁠https://www.amazon.com/shop/garybrecka/list/19RWEFULAF1SL?ref_=cm_sw_r_cp_ud_aipsfshop_aipsfgarybrecka_H6P14QW099RETVXPSP83⁠ See if Truemed can help you put your pre-tax HSA/FSA dollars to work: ⁠https://www.truemed.com/⁠ Get weekly tips from Gary Brecka on how to optimize your health and lifestyle routines - go to ⁠https://www.theultimatehuman.com/⁠ For more info on Gary, please click here: ⁠⁠⁠https://linktr.ee/thegarybrecka⁠ BODY HEALTH - USE CODE ULTIMATE10 for 10% OFF YOUR ORDER ⁠https://bodyhealth.com/ultimate⁠ Are you frustrated by the lack of nutrition in our food system? Gary Brecka is sitting down with Justin Mares, an entrepreneur and the founder of Kettle & Fire, America’s leading bone broth brand, and the co-founder and CEO of Truemed. They’re discussing how decades of compromises and shortcuts by food companies have led to a broken system that actively harms our health. We dive deep into the benefits of bone broth, the challenges of scaling a health-focused business, and the innovative solutions Truemed is bringing to the healthcare system! 00:00 - Who is Justin Mares? 03:00 - How did he start “Kettle and Fire” bone broth? 09:00 - What are the benefits of bone broth and how is their process unique? 13:00 - Why are New Zealand cattle healthier than the United States? 16:00 - What shortcuts are companies taking that are hurting our food system? 18:15 - Where does Kettle & Fire source their ingredients from? 26:00 - Crazy statistics about deficiencies in food leading to deficiencies in the body, leading to disease. 31:30 - Why did he co-found “Truemed” and how are they improving the healthcare system? 38:00 - What is the process for Turemed to put their pre-tax HSA/FSA dollars to work? 43:15 - How food studies are funded and where numbers are being manipulated with bias. 48:00 - What environmental toxins stay in our food and impact our hormones? 51:50 - Why Europe has made 150 pesticides illegal that the United States allows on our food. 59:00 - How we change our food system change. 01:02:00 - How the government subsidizes poor farming practices. Follow Justin Mares on X: ⁠@jwmares⁠ ⁠https://x.com/jwmares?lang=en⁠ Connect with Kettle & Fire on Instagram: ⁠@kettleandfire⁠ ⁠https://www.instagram.com/kettleandfire/⁠ Check out Justin Mares’ Book: ⁠Traction: How Any Startup Can Achieve Explosive Customer Growth⁠ Subscribe to his newsletter, The Next: ⁠https://justinmares.substack.com/⁠ Gary Brecka: ⁠@garybrecka⁠ The Ultimate Human: ⁠@ultimatehumanpod⁠ Subscribe on YouTube: ⁠@ultimatehumanpodcast⁠ The Ultimate Human with Gary Brecka Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. Learn more about your ad choices. Visit megaphone.fm/adchoices