How to Raise Your Perception of Value with Crystal Gonzalez, Founder of Pooch à la Mode

Summary In our latest episode of The Daily Groomer, I’m joined by Crystal Gonzalez, the owner of Pooch à la Mode in Chicago. Crystal talks about how she bought and completely transformed a grooming salon—not just once, but twice. We get into the importance of perceived value, how she’s rethought staffing by creating specialized roles, and why branding has been key to building a high-end, profitable business. If you're looking for fresh ideas to level up your salon and stand out in the industry, this episode is full of practical insights. Timestamps 09:47 Salon Acquisition Strategy Tips 14:54 Grooming Industry Pricing Insights 19:15 Fair Groomer Compensation Debate 28:16 Organic Salon Hiring Experience 36:22 Attracting Ideal Clients Stay connected with our guest speakers! Follow them on their social media @poochalamode . For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠⁠ The Daily Groomer⁠⁠⁠⁠ . Join and be part of ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ The Daily Groomer Community⁠⁠!