About this episode
What makes fitness drama so captivating, and how has social media transformed the conversation around performance-enhancing substances? In this thought-provoking episode, we dive into the psychology behind the endless "natty or not" debates that dominate fitness discourse online—what our hosts call "the Jersey Shore of fitness content." The conversation takes an honest turn as our guests reflect on their own evolution as content creators. Both share candid admissions about periods where they created "drama content" for views rather than to genuinely help their audiences. This rare behind-the-scenes look reveals the internal struggles many creators face when algorithms reward controversy over constructive advice. As one guest powerfully puts it: "I would rather inform, educate and support 10,000 people and squeak by than entertain 100,000 and be rich." We tackle the concerning rise of social media accounts promoting peptides and research chemicals with minimal safety considerations, using the paper-thin legal shield of claiming these substances are "not for human consumption" while explicitly demonstrating their use. This leads to a broader discussion about how fitness advice has become unnecessarily complicated, with "optimization bros" making simple concepts seem impossibly complex. The episode concludes with a forward-looking conversation about health accessibility and why preventative measures are becoming increasingly important. Remember: "Don't let perfect get in the way of good enough" might be the most valuable fitness advice you'll ever receive. Support the show You can find us on social media here: Rob Tiktok Rob Instagram Liam Tiktok Liam Instagram