About this episode
Will AI Replace Marketers? Not If You Become a Centaur. What happens when humans and AI stop competing and start collaborating? Professor GePhardT calls it Centaur Marketing — the future of creative strategy. In this lively episode of A Beginner’s Guide to AI , we explore how empathy meets algorithms and why brands like L’Oréal and Sephora are thriving thanks to human-AI teamwork. 📧💌📧 Tune in to get my thoughts and all episodes — don’t forget to subscribe to our Newsletter 👉 beginnersguide.nl 📧💌📧 Learn how to brief AI tools like a pro, how to build your own hybrid workflow, and why the marketers who master this balance will shape the next era of advertising. 💬 Quotes from the Episode ➡️ “AI doesn’t replace creativity; it multiplies it.” ➡️ “The best marketers aren’t scared of AI; they’re the ones training it.” ➡️ “Centaur Marketing is about keeping the human steering the machine.” ⏱️ Chapters 00:00 Hook: Humans & Machines 00:00:32 Promo: AI for the 99% 00:01:23 Introduction: AI Joins Your Team 00:03:50 Main Concept: Centaur Marketing 00:05:58 Under the Hood: Prediction, Not “Thinking” 00:07:56 The Centaur Loop: Brief → Generate → Test → Learn 00:09:21 Call to Action: Newsletter 00:09:53 Case Study: L’Oréal & Sephora 00:12:38 Interactive: Build Your Centaur Workflow 00:14:18 Recap: Humans with Algorithms 00:15:33 Sign-off: The Centaur’s Creed 00:18:47 Promo: AI for the 99% (Again) 🎵 Music credit: "Modern Situations" by Unicorn Heads