AI Content Marketing: Shaheen Samavati on Playbooks That Actually Work

🚀 In this episode of Beginner’s Guide to AI , Dietmar Fischer sits down with Shaheen Samavati , co-founder & CEO of VeraContent , to discuss how AI is transforming content marketing in 2025. From experimenting with pre-ChatGPT tools to building scalable AI workflows, Shaheen shares how her agency integrates AI into content creation, operations, and client projects. She also opens up about challenges like brand voice, quality control, and client trust — and what the future holds for marketers adopting AI. 📧💌📧 Tune in to get my thoughts and all episodes, don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠ beginnersguide.nl ⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧💌📧 🌍 Leading an international content agency in Spain, Shaheen offers a practical, no-fluff perspective on the “adopt-or-die” reality facing content marketers today. How AI reshapes content marketing strategy and agency workflows Why adopting AI is no longer optional in content creation Balancing brand voice, speed, and quality with generative AI How clients react to AI-driven content — and what wins them over Future trends: AI SEO, AI video, AI email tools 💡 Shaheen's Quotes: “It’s kind of an adopt-or-die situation for anyone in the content business.” “We’re moving from testing tools to building repeatable, scalable AI workflows.” 🧾 Chapters (experimental feature) 00:00 Welcome & Episode setup 02:15 Shaheen’s journey & founding Vera Content 07:40 Early experiments with AI in content 12:05 The “adopt-or-die” moment for content marketing 15:30 How AI reshaped content creation workflows 20:45 Backend operations & scaling with AI 25:10 Client adoption & resistance 30:05 Balancing quality, brand voice & speed 35:20 Looking ahead — future of AI in marketing Where to find VeraContent: 🔗 VeraContent Where to find Shaheen: 👩🏼‍🦰 Shaheen Samavati Here is her landing page prompt tutorial on YouTube And this is the replay of the webinar about AI for marketing teams 🎵 Music credit: "Modern Situations" by Unicorn Heads