E43: Sasha Pieterse (Alison) of Pretty Little Liars Reveals Her New Venture Backed Startup

Sasha Pieterse of Pretty Little Liars and now Co-Founder and CEO of Hippie Water, sits down with David Weisburd to discuss her journey from child actor to entrepreneur, her experiences working with renowned actors, and her new venture backed startup. They delve into the cannabis beverage market, Hippie Water's D2C strategy, and the importance of authentic representation. (0:00) Introduction and welcome with David Weisburd and Sasha Pieterse (2:45) Sasha Pieterse's journey from acting to entrepreneurship (5:43) Introduction and discussion about Hippie Water (9:41) Sponsor: Deel (10:06) Insights on going into business with family or friends (13:14) Spreading awareness and the new way to consume cannabis with Hippie Water (16:24) Exploring distribution strategies for Hippie Water (20:37) Challenges and opportunities of being a female founder in the cannabis industry (21:12) 10X Capital Newsletter (23:31) Breaking barriers and translating acting skills into entrepreneurship (26:21) Importance of genuine product endorsement and network utilization for business development (28:21) Future of cannabis beverages and Sasha's vision for Hippie Water (30:47) Importance of healthier alternatives and desired legacy for Sasha's son