About this episode
Football season is upon us, and fans are gearing up to watch their favorite teams take the field! So, what does this mean for advertisers? Join Mark and Lorraine on this week's episode of the Brand Shorthand podcast to learn all about the benefits of advertising during sporting events, how tapping into an emotional environment with advertising can be effective for a brand, and things to consider for a strategy for sports advertising. The positioning duo also goes through a few examples of ads airing during the 2025/2026 football season, sharing their thoughts on whether these brands scored a touchdown or fumbled. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!