About this episode
Who doesn’t love a good “I told you so” moment? Tune in to this week's episode of the Brand Shorthand Podcast to hear what the positioning duo has to say about the bad brand moves from HBO Max and Krispy Kreme. Max announced that its name will be returning to the beloved HBO Max after a failed attempt at a rebrand, and Krispy Kreme announced it will be putting a pause on its partnership with McDonald’s. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!