About this episode
Celebrity marketing is nothing new to the advertising industry, in fact it's almost rare nowadays to see a commercial or ad without a famous face in it. This week, Mark and Lorriane discuss the over-saturation of celebrity marketing and how advertisers can navigate through this crowd with the right strategy in mind. Join the positioning duo as they explore the rights and wrongs of celebrity marketing, share their thoughts on some well-known examples, and discuss the difference between influencers and celebrities. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!