About this episode
Today, our positioning duo is joined by Mike DeVilling, President and CEO of WestShore Public Relations. Mike brings his wealth of knowledge and experience to the podcast to share valuable insights on how brands can leverage public relations. The discussion also uncovers all the new tactics, channels, and platforms available to public relations professionals, and how media relations has changed over the past couple decades. A big thanks to Mike for joining the positioning gurus! Spend 40ish with the positioning duo as they discuss everything marketing, advertising, PUBLIC RELATIONS, and positioning!