About this episode
Before Mark and Lorraine dive into the latest discussion on ways to differentiate, they spend 15-ish talking about the food category with Campbell Soup's purchase of Rao's. How will this play as Campbell's goes up against Mondelēz and Kraft Heinz, the other big players in the market? Then Lorraine walks through the challenge of trying to claim a low price position and what that really means for organizations. Several have tried, but few have been able to sustain a low price position for very long. Learn the secrets to promoting a low price position as the positioning gurus talk Geico, Progressive, and Liberty Mutual. Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.