About this episode
Mark and Lorraine take a quick detour to discuss the latest beer commercial fiasco: Miller Lite. Then we dive into the topic of media strategy. Why does media strategy matter so much in marketing? Why does media strategy always seem to be an afterthought? And what makes for good media strategy? We answer these questions and more, while providing some great examples of brands who have executed their media strategy well. If you dig all things marketing, advertising, and positioning, spend 30-ish with Mark and Lorraine.