About this episode
Mark Vandegrift and Lorraine Kessler introduce each other and then jump right into the history about what it took to become famous for positioning strategy. They clear up the confusion by defining a position, a brand, positioning, and branding, and how they are different, but perfectly interrelated. Two sides of the same coin. If you dig all things marketing, advertising, and positioning, spend 30-ish with Mark and Lorraine.