#28: Richie Norton,Co-Founder PROUDUCT—an INC, Top 40 Under 40, Best Selling Author

Introducing a thought-provoking episode of the Founder Podcast featuring Richie Norton, the author of "The Power of Starting Something Stupid." In this captivating conversation with host Chris Lee, Richie shares his journey from growing up in San Diego to becoming an entrepreneur and making impactful moves across the globe. He recounts how a seemingly "stupid" idea of selling irregular-sized watermelons led to an early entrepreneurial lesson and reflects on the subtle ways he learned not to trade time for money. Richie's unique perspective on life and business comes from experiences like starting a cashmere business in Mongolia, a taxi company in Samoa, and a pig farm in Cambodia. Richie explains the concept of "Gavin's Law" which urges us to live to start and start to live, embracing creativity and taking risks along the way. He emphasizes the importance of aligning actions with values, debunking the myth that we have endless time to achieve our dreams. HIGHLIGHTS "You're going to be working your whole life. You said your job right now. And I get that I'm super privileged in this way... I had the privilege of having, you know, mom and dad in the home that showed me that." "I was actually taught how to be an entrepreneur. And it was subtle. And I learned how to not have to trade my time for money. And it was subtle." "You actually can't fly without that little string... you don't, I mean, it just kind of flops around on the ground." TIMESTAMPS 00:00: Introduction 01:43: Making Money 07:30: Business In Mongolia 10:38: The Power Of Starting Something Stupid 15:30: Live To Start, Start To Live 20:38: Continued Growth 22:41: Sacrifices 27:28: Living In The Present 33:46: Having A Working Title 35:27: Writing A Book 42:00: Book Pitch 51:17: Self Mastery Ve Self Management 57:05: Advice To Younger Self CONNECT Move From Distraction To Action with Richie's FREE Time Tipping Toolbox! Download now-http://richienorton.com/time 🚀 Join my community - Founder Acceleration https://www.founderacceleration.com 🤯 Apply for our next Mastermind https://www.thefoundermastermind.com ⛳️ Golf with Chris https://www.golfwithchris.com 🎤 Watch my latest Podcast Apple - https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281 Spotify - https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=dc252f8540ee4b05 YouTube - https://www.youtube.com/@thefounderspodcast