About this episode
Welcome to a new episode of Next Level Pros! In this high-energy workshop, solar industry expert Chris Lee breaks down the critical strategies for building a profitable solar business. Designed for solar entrepreneurs, sales professionals, and installation company owners struggling with low margins and industry challenges, this episode provides a roadmap to transform your solar business from surviving to thriving. Highlights: "There's no such thing as lazy people. Only unclear people." "Competition is only the pain that you are solving." "Customers do not buy because of price, and reps do not work for you because of commission." "I would much rather recruit a C player and train them up to be a B player." Timestamps: 00:00 Industry Introduction: Solar's Current Challenges 09:50 Attracting Top Talent Through Clear Vision 13:58 Why the "Red Line" Model Destroys Businesses 20:30 The Importance of Prioritizing Company Health 22:58 Breaking Down Revenue and Margin Structures 25:22 W2 vs 1099: Building a Valuable Organization 28:02 Motivating Sales Reps Beyond Commission 29:01 The Fallacy of High Commission Rates 30:16 Recruiting and Developing Sales Talent 35:00 Leveraging AI and Technology in Business Want me to teach you how to grow your business? Text me! 509-374-7554 Want access to more of my content? Click the link below for all of our latest updates and events! https://linktr.ee/nextlevelpros Want to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=true Watch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281 Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437a YouTube- https://www.youtube.com/@NextLevelPros