EP 551: Thriving in AI Search: Strategies for Modern Brands

Most brands are about to vanish from search. Yours doesn’t have to. AI search isn’t the future. It’s already rewriting the rules. And if you’re not adapting -- you’re disappearing. What’s changing? Who’s winning? And why are some brands thriving while others fade into the algorithmic abyss? Chris Andrew, CEO & Co-founder of Scrunch AI, joins us to break it all down. Newsletter: Sign up for our free daily newsletter More on this Episode: Episode Page Join the discussion: Thoughts on this? Join the convo. Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineup Website: YourEverydayAI.com Email The Show: info@youreverydayai.com Connect with Jordan on LinkedIn Topics Covered in This Episode: AI Search's Impact on Brand Visibility Strategies for Winning in AI Search AI Search and Customer Journey Changes Importance of AI Crawlers in SEO Shifting SEO Tactics for AI Search AI and Third-Party Content Influence Small Brands Competing in AI Search Future of All Search as AI Search Timestamps: 00:00 Brands in the age of AI search 02:50 Leveraging AI for Immediate Impact 13:16 "Optimizing Content for AI Crawlers" 15:55 "Unblocking AI Crawlers Essential" 20:24 Rapid AI Developments Challenge Adaptation 22:20 Optimizing Content for AI Retrieval 24:31 AI Strategies for Online Brand Management 28:22 ChatGPT Memory and AI Personalization Keywords: AI search, brand optimization, GPT, perplexity, customer journey, enterprise platform, AI crawlers, AI overview, Anthropic, Claude AI assistant, web research, deep research, Google Workspace, Microsoft Copilot, Google Gemini, VO two, AI video generator, text prompts, OpenAI, social network, CEO Sam Altman, AI-powered sharing, AI referral traffic, brand reputation, persona mapping, buyer behavior, ChatGPT, integration, Claude's new features, beta features, content strategy, organic search, content creation, user intent, AI monitoring, third party content, brand perception, intent-based content, personalized content, buyer intent, search behavior, buyer journey, market adaptation, business strategies, AI consumer, content optimization. Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info)