From Leading the #1 Chevy Store to Rescuing a Broken Dealership—Unlocking The Secrets of Success | Dorian Jimenez, Dealer Operator of Classic OKC

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Dorian Jimenez, Dealer Principal at Classic Chevrolet, where we discuss: Going from leading the #1 Chevy store in America to rescuing a broken dealership. How one small Texas dealership in the ’90s minted 10 Dealer Principals. Why his wife secretly enrolled in the NADA academy, and much more. This episode of the Car Dealership Guy Podcast is brought to you by: 1. Openlane - The world’s leading online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more @ https://www.openlane.com/ 2. TradePending - TradePending makes dealers’ websites convert better with their trade-in tool and payment calculator on steroids, simplifies sales with video and digital vehicle brochures, and helps grow your service business with video for service departments and service offers management that turns your website into a service marketing machine. And they do it all under one roof. Check ‘em out in Booth 851 at NADA! Learn more @ https://tradepending.com/ 3. CDG Recruiting - Building on the success of my industry job board, I’m launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you’re ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/ 🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes: Subscribe on Apple: https://carguymedia.com/apple_bites Subscribe on Spotify: https://carguymedia.com/spotify_bites Subscribe on YouTube: https://carguymedia.com/youtube_bites Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/ Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu Topics: 00:00 - Intro 02:52 - Why did Dorian switch from studying medicine? 04:42 - What does it take to do well in the car business? 13:32 - How did Dorian become the boss of a dealership? 21:58 - How did Dorian turn a failing car dealership into a success? 22:44 - How does Dorian's family help with fixing up a dealership? 25:17 - How does Dorian help his employees do their best? 35:32 - What problems has Dorian faced in the car business? 36:19 - How does Dorian sell to businesses and grow his dealership? Check out Car Dealership Guy’s stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ x.com/GuyDealership Instagram ➤ instagram.com/cardealershipguy/ TikTok ➤ tiktok.com/@guydealership LinkedIn ➤ linkedin.com/company/cardealershipguy Threads ➤ threads.net/@cardealershipguy Facebook ➤ facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. #AutomotiveIndustry #CareerJourney #GivingBack