How an “Old-School Car Dog” Wins With An Unlikely Mix: Tech & EQ | Dustin Collins, Vice President at Bill Kay Auto

Welcome to the Car Dealership Guy Podcast! In this episode, I sit down with Dustin Collins, Vice President at Bill Kay Auto, to explore how an "old-school car dog" thrives with an unlikely mix of tech and EQ, why $500 might be the key to increasing car sales, the traits that define a great service director—and much more. This episode of the Car Dealership Guy Podcast is brought to you by: Dealer Pay – Designed to increase, productivity and customer retention, Dealer Pay is a "dealer-specific' payments acceptance solution with over 25 years of experience as a trusted payments partner for dealerships across the US. Contact Julie today - julie@dealer-pay.com or 636-442-4901. Impel - Impel enables automotive retailers, manufacturers, and online marketplaces to turn shoppers into buyers, and buyers into lifelong customers, with the auto industry's most advanced AI-powered Customer Lifecycle Management platform. Learn more @ https://impel.ai/ Car Dealership Guy News - The #1 source for concise and unbiased car industry news. Stay informed with the most relevant and interesting stories by visiting https://news.dealershipguy.com/ Interested in advertising with Car Dealership Guy? Drop us a line here Interested in being considered as a guest on the podcast? Add your name here Topics: (00:00:00) - Intro (00:01:45) - Dustin’s background and career (00:07:09) - What makes a great Service Director? (00:09:19) - Where is your focus on the average day? (00:14:13) - Where are you running into challenges? (00:16:36) - What has been your net profitability trend? (00:18:43) - How are you considering inventory acquisition over the next few months? (00:20:37) - What’s your pricing strategy? (00:22:41) - How are you sourcing used vehicles? (00:23:40) - Are you maximizing lease-return sales? (00:26:31) - How are you incentivizing your team? (00:29:39) - How are you deploying AI? (00:34:24) - How are you handling marketing? (00:43:09) - How do you think about employee retention? (00:51:04) - What’s exciting to you these days? Check out Car Dealership Guy’s stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.