Benzs and Bowties: Dealership Secrets of The General Sales Manager Redefining Automotive Content | Doug Horner, GSM of North Olmstead Mercedes-Benz

Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Doug Horner, General Sales Manager of North Olmsted Mercedes-Benz and the creator behind the wildly popular Benzs and Bowties social media accounts. We discuss why he’s intentionally leaving $50K on table with every G-Wagon he sells, how he’s generating half of his leads through social media, and what finally pushed him to start creating content. This episode is brought to you by: 1. OPENLANE - The world’s leading online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more @ https://www.openlane.com 2. Auto Hauler Exchange - Ship Smarter. Pay Less. No Middlemen. Tired of brokers driving up costs and slowing you down? Auto Hauler Exchange puts YOU in control. ●Ship cars faster and cheaper with 5,000+ vetted carriers ●Get cars delivered in just 5 days on average ●Transparent pricing, no hidden fees, and real-time tracking. Move cars smarter. Move cars faster. Learn more @ https://www.autohaulerexchange.com 3. CDG Recruiting - Building on the success of my industry job board, I’m launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you’re ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com 🚨 Don’t forget to subscribe to Car Dealership Guy Bites, for quick, daily insights into automotive retail — delivered in less than 5 minutes: Subscribe on Apple: https://carguymedia.com/apple_bites Subscribe on Spotify: https://carguymedia.com/spotify_bites Subscribe on YouTube: https://carguymedia.com/youtube_bites Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/ Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu Topics: 00:49 What were the early career experiences and sales strategies that shaped success? 02:35 What was the journey like transitioning to Mercedes, and what made it significant? 04:57 How does Mercedes compete in the luxury car market? 05:44 What is Mercedes' EV strategy, and who are its target customer demographics? 12:28 How does the dealership maintain customer retention and capitalize on trends like G Wagon mania? 20:00 How are out-of-state deals managed to ensure customer delight? 23:41 How is the online car buying experience transforming the automotive industry? 26:51 What is the impact of social media on car sales and customer engagement? 35:17 What is the future outlook for the dealership and the automotive industry? Check out Car Dealership Guy’s stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ x.com/GuyDealership Instagram ➤ instagram.com/cardealershipguy/ TikTok ➤ tiktok.com/@guydealership LinkedIn ➤ linkedin.com/company/cardealershipguy Threads ➤ threads.net/@cardealershipguy Facebook ➤ facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.