How an Ex-Hyundai CMO Is Taking on Her Biggest Challenge Yet… X | Angela Zepeda, Global Head of Marketing for X

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Angela Zepeda, Global Head of Marketing for X, where we discuss: Her role in reshaping Hyundai's brand presence in the American Zeitgeist, Why Hyundai is leaning into EV innovation, and her vision for taking on her biggest challenge yet... the social platform, X. This episode of the Car Dealership Guy Podcast is brought to you by: Tax Max - The Tax Max “File and Drive” Sales Event is a simple tax season program that will help your dealership boost down payments and get more customers approved. Tax Max files the customer’s tax return, the dealer gets the down payment and the customer gets the car. Use coupon code: CARGUY and receive 25% off the Tax Max VIP package or above. Learn more @ https://www.taxmax.com/TaxMax/car-dealer-overview.aspx Impel - Impel enables automotive retailers, manufacturers, and online marketplaces to turn shoppers into buyers, and buyers into lifelong customers, with the auto industry's most advanced AI-powered Customer Lifecycle Management platform. Learn more @ https://impel.ai/ Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at https://jobs.dealershipguy.com/ Interested in advertising with Car Dealership Guy? Drop us a line here Interested in being considered as a guest on the podcast? Add your name here Topics: (00:00:00) - Intro (00:01:11) - Angela’s background and career (0:05:59) - The transformation of the Hyundai brand (00:09:28) - Why are non-EV shoppers buying Hyundai? (00:11:19) - The Hyundai-Amazon Partnership (00:15:07) - What has Hyundai that the average consumer doesn’t notice that has impacted the success of the brand? (00:18:06) - What’s your honest take on the brand’s future? (00:21:14) - The future of car sales (00:23:12) - Taking on the role of CMO at X (00:33:46) - How does Elon’s demeanor impact X’s marketing strategy? (00:36:56) - The political polarization of social networks (00:41:13) - Managing a brand with such a public view (00:44:26) - Will dealerships advertise on X? Check out Car Dealership Guy’s stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.