The Tragic Injury that Built Their Brand | Brad Colver & Lisa Ellis, Four Finger Distillery

On today's show I sat down with Brad Colver and Lisa Ellis, co-owners of Four Finger Distillery, to discuss their unique journey in the craft distilling industry. Brad shares the origins of the distillery, including the story behind his lost finger which eventually became central to their branding. Our conversation covers the challenges and triumphs of establishing a craft distillery, innovative product creations like their peated bourbon and rhubarb liqueur, and how they navigated the COVID-19 pandemic. Brad and Lisa also discuss their expansion to Lebanon, Indiana, and future plans for the distillery. If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast. You are going to learn about: - Brad and Lisa's Journey in Craft Distilling - The Origins and Expansion of Four Finger Distillery Thank you to our partners: Elements Financial Fire & Ice Café Check out these great clips from the show: 01:36 Guest Introduction: Brad Colver and Lisa Ellis, Four Finger Distillery 02:38 The Origin of Four Finger Distillery 04:57 Challenges and Growth 08:53 Expansion and Community Engagement 13:42 Navigating the Pandemic 15:02 Lebanon Tasting Room and Future Plans 23:25 Restoring Historical Charm 24:35 Revitalizing Small Towns 25:59 Craft Spirits Market Insights 26:29 Innovative Distilling Techniques 29:31 Hamilton County Smash Cocktail 30:22 Rhubarb Liqueur and Local Partnerships 34:46 Future Plans for Four Finger Distillery 37:05 Indiana's Hidden Gems and Local Support Get IN. is brought to you by our friends at Sweetwater. Whether you are looking to start a podcast or level up your current show you need to hit them up.