How a Tennis Podcast Evolved Into a Thriving Sports Media Company | Dalton Thieneman, Cracked Media Ventures

On today's show I sat down with Dalton Thieneman, founder and CEO of Cracked Media Ventures. Dalton shares the company's journey from its humble beginnings in 2017, focusing on podcasting about tennis, to becoming a powerhouse in sports broadcasting with coverage across multiple sports and partnerships with major networks like ESPN. They even earned a shoutout at Wimbledon, and have a unique NFL Red Zone-like product for tennis. He also discusses turning a personal hobby into a thriving business, the importance of consistency, how they've expanded from tennis to covering all Olympic sports, and the potential of covering high school football and other sports in Indiana. If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast. You are going to learn about: - The Idea Behind Cracked Media Ventures - Cracked Media Ventures' Expansion from Tennis Coverage to Olympic Sports - Strategic Partnerships that Took Cracked Media Ventures to the Next Level Thank you to our partner: Indy Grills Check out these great clips from the show: 00:53 Guest Introduction: Dalton Thieneman, Cracked Media Ventures 01:34 Hoosier Humbleness 04:26 Dalton's Tennis Background 05:50 The Birth of Cracked Racquets 08:23 Early Challenges and Breakthroughs 11:49 Expanding the Media Empire 16:38 Innovative Broadcasting Solutions 25:06 Diversifying Content and Future Plans 34:28 Critique and Reflection on Podcast Hosting 35:08 From Zoom to Federer: Podcast Milestones 36:28 Audience Metrics and Social Media Success 38:02 Expanding Coverage to Olympic Sports 39:57 Dream Ventures 42:11 The Secret Sauce: Passionate Coverage 43:13 High School Football Red Zone Vision 48:02 Peak Moments and Future Aspirations 52:36 Indiana Pride and Personal Insights Get IN. is brought to you by our friends at Sweetwater. Whether you are looking to start a podcast or level up your current show you need to hit them up.