How Companies Leverage Cloud Marketplaces to Grow Faster with Kelly Schwedland

Canalys predicts that global sales of third-party vendor software and services through cloud marketplaces will hit US$45 billion by 2025, up 84% CAGR over five years. There are some real secrets to how your B2B company can leverage Cloud Marketplaces within your GTM strategy. Kelly Schwedland is the CEO of Torchlite , a cutting-edge partner relationship management platform. Kelly is an expert when it comes to scaling startups, having worked on over 30 companies. Two angel backed companies, three companies with exits, and has grown another company to over $3 million in Monthly recurring revenue. At OpenInsights, Kelly helped build a relationship with Google Cloud that helped that startup go to market and scale. Be sure to check out these great clips from the show: 00:23 Understanding the Growth of SaaS Software 00:57 Deep Dive into Cloud Marketplaces 01:32 Kelly Schwedland's Journey with Torchlite 02:26 The Role of Partnerships in Scaling Startups 04:35 Understanding Hyperscalers 05:15 Masterclass on Cloud Marketplaces 05:43 The Importance of Partnerships in the Current Market 06:08 Understanding Cloud Marketplaces 10:38 The Future of Cloud Marketplaces 15:22 Leveraging Cloud Data to Identify Buyers 18:09 Building Valuable Partnerships 19:16 The Power of Belief and Success Stories 19:51 Exploring Transaction Management in the Cloud 20:19 Understanding the Impact of Software Types and Company Relationships 20:52 The Role of Personal Interests and Compute Cycles 21:13 Case Study: Open Insights and Data Management 23:09 The Power of Private Offers and CRM Integration 24:24 The Importance of Partnership Management 27:25 The Role of Services in Cloud Marketplaces 29:39 The Future of Cloud Marketplace Management 31:49 Wrapping Up: The Impact of Strategic Partnerships 32:22 Indiana's Entrepreneurial Ecosystem and Hidden Gems Get IN. is the show focused on the unfolding stories and most extraordinary innovations happening in the heartland today. Get IN. is brought to you by Powderkeg . In our conversation with Kelly, you will learn about: 🚀 Leveraging Cloud Marketplaces for Growth: Kelly, with his vast experience in scaling startups and building successful partnerships, like the one with Google Cloud, shed light on how cloud marketplaces can be a game-changer for companies looking to scale quickly. We explored the strategies and steps necessary to tap into these platforms, which are not just growing—they're booming! 🤝 Building Strategic Partnerships: We also discussed the art of using signal and intent data to build relationships with cloud providers and how these partnerships can lead to co-selling opportunities that are beneficial for all parties involved. Kelly shared his firsthand experience on how aligning interests with cloud sales reps can lead to significant growth in compute cycles and, ultimately, revenue. 🌐 The Future of Cloud Marketplaces: The future looks bright for cloud marketplaces, and we're just scratching the surface. Kelly's insights into the rapid growth and opportunities for software companies to tap into this space are invaluable for anyone looking to make their mark. If you have a chance, please leave an honest rating and review on Apple Podcasts by clicking here . It will help the show and its ranking on Apple Podcasts incredibly! Thank you so much! Get IN. is the show focused on the unfolding stories and most extraordinary innovations happening in the heartland today. The show is hosted by Christopher (Toph) Day, CEO of Elevate Ventures and Matt Hunckler, CEO of Powderkeg. Get IN. is brought to you by Powderkeg and Elevate Ventures . Want to get connected with other leaders in the Powderkeg community? Are you interested in joining the only private membership network focused on supporting tech companies and executives in communities beyond Silicon Valley? Apply for Powderkeg Premium Membership today. Interested in starting your own Podcast? Casted is THE first and only podcast and video marketing platform made SPECIFICALLY for B2B brands. The platform makes it possible to publish, syndicate, amplify, and measure the value of your podcast and video content And if you're a startup, Casted offers their for Startups program that might be for you — offering exclusive deep discounts of up to 82% off retail price for qualifying startups. Connect with Casted at Casted.us/powderkeg .