About this episode
On today's show I sat down with Ben Seal, founder of The Flatland, a fiercely independent ad agency based in Indianapolis. We discuss Ben's journey from a farm in Pendleton, Indiana, to starting his own agency focused on exceptional storytelling and brand-building. Ben shares insights on the Midwest work ethic, the importance of creative freedom, and what it takes to build memorable and effective brands. Our conversation also delves into the nuances of social media marketing, influencer partnerships, and staying true to one's brand values. You are going to learn about: - Ben's Transition from Farming to Owning an Ad Agency - How to Build Your Brand - The Importance of Focusing on Craft over Profit Thank you to our partners: NCW Warm Glow Check out these great clips from the show: 01:16 Guest Introduction: Ben Seal, The Flatland 02:37 Ben's Journey into Advertising 03:57 The Flatland Philosophy 07:23 Early Career and First Job 10:54 Starting The Flatland 17:03 Client Relationships and Growth 21:57 Advertising Strategies and Campaigns 25:09 Iconic Advertising Campaigns 30:10 Working with Big Brands 31:18 Advice for Marketing Directors 32:27 The Emotional Side of Advertising 33:34 Engaging Your Audience from the Start 34:49 Aligning Marketing and Advertising 35:39 The Role of Social Media in Advertising 36:35 Consistency in Brand Messaging 39:21 Pride in Creative Work 40:48 Staying True to Your Vision 43:53 Advice for Young Entrepreneurs 44:58 Core Values in Business 46:52 Understanding Your Brand 54:17 The Power of Paid Media 56:10 Hidden Gems and Final Thoughts Get IN. is brought to you by our friends at Sweetwater . Whether you are looking to start a podcast or level up your current show you need to hit them up.