From Local Influencer to National Network | Chelsea Kopelman, Keeping Up in Carmel

On today's show I sat down with Chelsea Kopelman, the founder of Keeping Up in Carmel and Keeping Up Local, to discuss her fascinating journey from working at Eli Lilly to becoming a successful content creator. Chelsea shares insights on building a life and community in Carmel, Indiana, and the importance of creating valuable, hyperlocal content. She also shares tips for aspiring content creators, the growth of her affiliate network, and how she balances her passions for health, fitness, and faith with her career. Whether you're a local business owner or an aspiring influencer, you'll find valuable takeaways on building a personal brand and community engagement. You are going to learn about: - Chelsea's Journey from Eli Lilly to Content Creator - Tips on Becoming a Content Creator - How to Build Your Personal Brand Thank you to our partners: Huse Culinary Hope Plumbing Check out these great clips from the show: 01:20 Guest Introduction: Chelsea Kopelman, Keeping Up in Carmel 02:43 Chelsea's Journey to Carmel 04:28 Starting 'Keeping Up in Carmel' 07:16 Building a Community and Content Creation 14:14 Expanding the Brand: Keeping Up Local 28:48 Starting the Journey: Early Challenges and Team Formation 29:50 Expanding the Network: Growth and Community Engagement 30:58 Scaling Up: Infrastructure and Strategic Planning 33:02 Launching the Affiliate Program: Unexpected Success 36:28 Navigating the Creator Landscape: Challenges and Insights 39:21 Content Creation: Strategies and Inspirations 42:16 The Power of Community: Collaboration and Support 52:45 Reflections and Future Vision 57:27 Reflecting on Unique Ideas and Entrepreneurship 57:56 Balancing Content Creation and Business 58:20 Navigating Personal and Professional Growth 01:00:10 The Vision for Keeping Up Local 01:07:45 Advice to Younger Self 01:13:49 Challenges and Rewards of Content Creation 01:22:25 Hidden Gems and Final Thoughts Get IN. is brought to you by our friends at Sweetwater. Whether you are looking to start a podcast or level up your current show you need to hit them up.