About this episode
Today we get into the nitty gritty of the business of farming, and the way one company is helping farmers make a little extra money on the side. Scott Nelson is the CEO of Make Hay, a B2B marketing technology platform that enables brands to produce authentic and trusted agricultural-related marketing content at scale and generate extra revenue for farmers. In the conversation you are going to learn about: The inside workings of big restaurant's supply chain The struggle of the small American farmer How Make Hay is helping farmers generate additional income Make sure you check out these great clips from the show: 00:27 Meet Scott Nelson: CEO and Co-Founder of Make Hay 01:46 Scott's Journey in Marketing and Tech 04:34 Panera Bread and Food Transparency 15:17 The Birth of Make Hay 19:46 How Make Hay Works 23:05 The Farmer's Perspective 39:19 The Future of Farming 40:24 Opportunities for Small Farmers 41:03 Content Creation for Farmers 42:00 Success Stories and Examples 44:44 Challenges and Solutions 47:56 Monetizing Farm Content Get IN. is brought to you by our friends at Sweetwater . Whether you are looking to start a podcast or level up your current show you need to hit them up .