About this episode
I got to sit down with Bryce Morrison, co-founder of Mom Water, a unique non-carbonated, non-sweet canned vodka beverage based in Indiana. Up until this year I had NO IDEA that they were based here in Indiana. We get into the origins of Mom Water, the challenges of starting a beverage company during COVID-19, the role of family in the business, and their growth strategy. You're going to learn about: The unique positioning of Mom Water in the RTD (ready-to-drink) market Impact of Indiana roots on the brand's identity Their future plans… including Dad Water Check out these great clips: 00:24 Meet the Founders: Nate and Bryce 00:36 The Origin Story of Mom Water 01:47 Challenges and Early Successes 02:43 From Concept to Marketplace 03:20 The First Sale and Rapid Growth 05:25 The Branding and Marketing Strategy 10:56 Navigating the Alcohol Industry 23:39 Family Involvement and Expansion 32:04 Family Dynamics and Retro Branding 32:38 Birth of Dad Water 32:54 Market Reception and Consumer Preferences 34:39 State Sales and Distribution Challenges 36:37 Competitive Landscape and Industry Trends 42:45 Naming the Products 44:31 Company Culture and Hiring Philosophy 47:01 Personal Reflections and Family Involvement 50:45 Indiana Pride and Business Success 53:14 Advice and Final Thoughts Get IN. is brought to you by our friends at Sweetwater . Whether you are looking to start a podcast or level up your current show you need to hit them up .