About this episode
🔥 Metta Risdal on Building a Tequila Empire, Overcoming Homelessness & Breaking Into the Industry 🚀 In this inspiring and unfiltered episode, we sit down with Metta Risdal, founder of U&Í Tequila, to discuss her journey from homelessness to entrepreneurship, breaking into the highly competitive tequila industry, and how she built a premium organic spirits brand from the ground up. Topics Covered: ✅ The challenges of launching a tequila brand with no industry experience ✅ What makes U&Í Tequila unique & why organic spirits matter ✅ How she went from sleeping on the streets to owning a successful business ✅ The struggles of competing with celebrity-backed liquor brands ✅ Her passion for real estate & how she built long-term wealth This powerful conversation will change the way you think about entrepreneurship, perseverance, and the liquor industry! 📲 Follow Metta Risdal & Order U&Í Tequila: 🔗 Website: UandITequila.com 🔗 Instagram: @UandITequila ⏱ CHAPTERS ⏳ 00:00 – Metta Risdal on Starting a Tequila Brand from Scratch ⏳ 03:15 – The Inspiration Behind U&Í Tequila’s Unique Design & Taste ⏳ 07:30 – Breaking Into the Liquor Industry & Competing with Big Brands ⏳ 12:10 – From Homeless to Entrepreneur: Metta’s Incredible Journey ⏳ 17:40 – The Power of Persistence in Business & Sales ⏳ 23:50 – The Future of the Tequila Industry & Organic Spirits ⏳ 30:25 – The Importance of Branding & Storytelling in Alcohol Brands ⏳ 36:10 – Metta’s Passion for Real Estate & How She Built Wealth ⏳ 42:00 – Challenges of Competing Against Celebrity Liquor Brands ⏳ 50:15 – Advice for Entrepreneurs & Women in Business ⏳ 55:30 – Where to Buy U&Í Tequila & Final Thoughts 🔥 Apply to Be on the Podcast & Business Inquiries: 🎙 APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application 📩 BUSINESS INQUIRIES/SPONSORS: jenna@digitalsocialhour.com Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .