About this episode
Ever wondered what it takes to stage a World Cup — from sold-out stadiums to making athletes global stars? Behind the record crowds, the roaring fans, and the dramatic matches lies years of bold vision and fearless decisions. Today, host David Pembroke speaks with Sarah Massey, Managing Director of the Women’s Rugby World Cup, about how England 2025 became a once-in-a-generation moment for rugby — and a blueprint for the future of global sport. From sold-out stadiums and a brand-new trophy to an all-female leadership team driving change, Sarah reveals the inside story of how a sporting event can inspire millions, transform communities, and leave a lasting legacy. Also in this episode: Record-breaking ticket sales and attendance milestones Athletes at the centre — facilities, storytelling, and social media reach Diversity and inclusion at every level of delivery How host cities and communities reaped the benefits The volunteers, the fans, and the atmosphere that set new standards PLUS : the future of women’s rugby, what the sold-out Twickenham final means for the game, and why this World Cup could change sport forever. Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights and full podcast access — all in one place: Rugby Unity | Substack One sport. Millions of voices. This is Rugby Unity. 📧 Get in touch: info@rugbyunity.com.au TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.