50 Years of Hip-Hop - 2009: Reese's Puffs and the Commercialization of Hip-Hop

Roddy Nikpour and Martin Douglas revisit 2009 with an earworm: the Reese’s Puffs rap. From cereal to sneakers, we'll explore how hip-hop’s commercial success made it a useful marketing tool. Written by Roddy Nikpour and Martin Douglas. Audio production by Roddy Nikpour. Support the podcast: kexp.org/50hiphop See omnystudio.com/listener for privacy information.