About this episode
Join us for a discussion with Jeremy Eldredge, director of marketing at Hoyt. Cam and Jeremy talk about Cam’s sponsorship with Hoyt, marketing in the hunting industry and more! Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Follow Jeremy: https://www.instagram.com/jeremyeldredge/ Thank you to our sponsors: Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off Montana Knife Company: https://www.montanaknifecompany.com/ use code CAM for 10% off Black Rifle Coffee: https://www.blackriflecoffee.com/ use code KEEPHAMMERING for 20% your first order Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off optics MTN OPS Supplements: https://mtnops.com/ use code KEEPHAMMERING for 20% off and Free Shipping Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off Timestamps: 0:00:00 Intro: Sponsorships & What Jeremy Does for Hoyt 0:07:18 Marketing in the Archery Industry 0:10:38 Target Archery vs Bowhunting Influence 0:13:57 Bowtech Pro-Staff Cuts 0:15:30 The Most Powerful Social Media Source for Influencers 0:16:21 Brand Representation for Sales 0:21:57 Arrow Sound & Animal Reactions to Sound & Body Language 0:26:36 Jeremy’s Arrow, Blade & Bow Setup 0:29:16 What Sells Better: Aluminum or Carbon? 0:30:38 Ad Break 0:31:34 Draw Force Curve 0:34:37 Hoyt’s Pro-Staff 0:40:48 The Impact From Social Influencers & Archery Shops 0:45:04 Jeremy’s Thoughts on the Lift. Run. Shoot. Event 0:46:33 The Best Advice to Start Hunting 0:49:00 Too Many Hunters? Or are the Numbers Declining? 0:53:30 Social Media Algorithms 0:56:04 What’s Next for Hoyt? 0:58:27 Jeremy’s Best Idea for Hoyt & What Cam Could Do Better 01:02:14 Outro