About this episode
Join us for a conversation with Jessi Gabriel, director of marketing at Grand Slam Track. Grand Slam is an elite track event series featuring the sport's biggest stars in head-to-head competition. Jessi talks about how Grand Slam is helping transform the track world, her experience in marketing in the track industry and more! Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Follow Jessi: https://www.instagram.com/jgabriel16/ Learn more about Grand Slam Track: https://www.grandslamtrack.com/ Thank you to our sponsors: LMNT: Visit https://drinklmnt.com/cam for a free sample pack with any purchase Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 20% your first order MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off and Free Shipping Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off optics Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off Timestamps: 00:00:00 Grand Slam Track & The Sport of Track 00:06:51 Compensation in the Grand Slam 00:13:20 Jessi’s Knowledge in Marketing 00:20:43 Jessi’s Background, Traveling, & Minnesota 00:26:08 Track Athletes Regimens 00:32:51 Ad Break (LMNT & Ketone-IQ) 00:35:07 Rivalries in Track 00:41:27 The Relationship Between the Olympics & the Athletes 00:54:24 Marketing: Continually Learning About the Industry 00:57:31 Telling Athletes Stories 01:02:31 Finding Media Talent for Grand Slam 01:03:55 Sh*t Talk, Drama, & Tension Between the Athletes 01:09:12 Eugene Track World Championships & the 2020 Olympic Games 01:14:29 Jessi’s Advice to Athletes from a Business Standpoint 01:19:28 Ben Blankenship: The Endless Mileage Project 01:30:35 QA: Will Track Start Hosting Big Guest Appearances? 01:33:58 QA: Will There be Qualifying for the Average Joe Runner? 01:39:12 QA: Resistance from Any Traditional Track Organizations? 01:43:04 QA: Your Opinion on Ultramarathons in the Olympics? 01:49:05 Outro