About this episode
Americans throw away 320 million books every year. How do some of them find a second life? Zachary Crockett is just browsing. SOURCE: Francisco Hernandez, owner of Leaves bookstore. RESOURCES: " Reinventing Retail: The Novel Resurgence of Independent Bookstores ," by Ryan L. Raffaelli ( Harvard Business School Working Paper, 2020). Gravity's Rainbow , by Thomas Pynchon (1973). The Bluest Eye , by Toni Morrison (1970). Leaves bookstore . EXTRA: " Dying Is Easy. Retail Is Hard ," by Freakonomics Radio (2024). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.