About this episode
So many vehicles on the road today are white, black, or gray — but automotive designers find that consumer preferences may be changing lanes. Zachary Crockett surveys the lot. SOURCES: Tom Crockett, classic car enthusiast. Mark Gutjahr , global head of design at BASF. Nikkie Riedel , carline planning manager at Subaru of America. RESOURCES: BASF Color Report 2023 for Automotive OEM Coatings . " Beige on an S.U.V. Will Cost You, but for Pickups It’s Golden ," by Roy Furchgott ( The New York Times, 2021). " A Brief History Of Car Colors — And Why Are We So Boring Now? " ( Consumer Reports, 2018). " The Link Between the Colour of Cars and the Economy ," ( The Economist, 2018). EXTRA: " Car Washes ," by The Economics of Everyday Things (2023). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.