About this episode
The tradition of sending cards to loved ones was in decline — until it was rescued by a new generation. But millennials have their own ideas about what sentiments they want to convey. Zachary Crockett is thinking of you on your special day. SOURCES: Mia Mercado , writer and former editor at Hallmark. George White , president of Up With Paper and former president of the American Greeting Card Association. RESOURCES: 34th Louie Awards - Finalists & Winners , (2022-2023). " Season’s (and Other...) Greetings ," by Maria Ricapito ( Marie Claire, 2020). " Hallmark Greeting Cards Have Adjusted to the Digital Revolution ," by Trent Gillies ( CNBC, 2017). " Testimony of Don Hall, Jr. President and CEO of Hallmark Cards, Inc. Before a Joint Hearing of the Senate Subcommittee on Federal Financial Management, Government Information, Federal Services and International Security and the House, Postal Service and the District of Columbia " (2010). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.