About this episode
Mannequins may be made out of plastic or fiberglass, but for retailers they’re pure gold. Zachary Crockett strikes a pose. SOURCES: Stacie Bornn , vice president of sales, marketing, and creative at Fusion Specialties. Judi Henderson , C.E.O. and president of Mannequin Madness. RESOURCES: " How This Oakland Business Gives Mannequins New Life (Almost) ," by Christopher Beale ( KQED, 2024). " Nike's Controversial Plus-Size Mannequin Is a Brilliant Business Decision ," by Kate Taylor ( Business Insider, 2019). " A Glance at History of Store Mannequins ," by Anne D'Innocenzio ( AP News, 2014). " Making a Fashion Statement, With or Without Clothes ," by Elisabetta Povoledo ( The New York Times, 2011). " Stores Demand Mannequins With Personality (Heads Optional) ," by Stephanie Clifford ( The New York Times, 2011). " Body Design, Variable Realisms: The Case of Female Fashion Mannequins ," by Sara K. Schneider ( Design Issues, 1997). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.