About this episode
How did a little green nut become a billion-dollar product, lauded by celebrities in Super Bowl ads? Zachary Crockett cracks open the story. RESOURCES: " Almond Acreage Decline Prompts Industry Introspection ," by Mitch Lies ( West Coast Nut, 2023). American Pistachio Industry 2021 Annual Report , by American Pistachio Growers (2023). " California’s Agricultural Water Policies Are Nuts ," by Douglas R. Noble ( The Gainesville Sun, 2021). " Amid Drought, Billionaires Control a Critical California Water Bank ," by Chloe Sorvino ( Forbes, 2021). " Wonderful Pistachios Achieves Billion-Dollar Brand Milestone ," press release by The Wonderful Company (2020). " Pistachios: The Quirks of Agricultural Trade in a Nutshell ," by Andrea Durkin ( Global Trade, 2020). " California Pistachios With Perfect Timing ," by Mark Blackburn ( The New York Times, 1979). SOURCES: Sawyer Clark , director of asset management at Gold Leaf Farming. Diana Salsa , vice president of marketing for Wonderful Pistachios. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.