About this episode
How did mobile kitchens become popular with hipster gourmands? And just how much money can a popular truck make from a lunch shift? Zachary Crocket drops some napkins. SOURCES: Mariel-Leona Edwards , senior operations manager for Señor Sisig. Matthew Geller , founding president of the National Food Truck Association and C.E.O. of the Southern California Mobile Food Vendors Association. Evan Kidera , C.E.O. and co-owner of Señor Sisig. RESOURCES: " Seed Planted in SF State MBA Program Grows Into Mini-Filipino Food Empire ," by Jamie Oppenheim ( SF State News, 2022). " Inside Señor Sisig, the First Restaurant for a Pioneer of Filipino-American Cuisine ," by Luke Tsai ( Eater, 2019). " Tamales, L.A.’s Original Street Food ," by Gustavo Arellano ( Los Angeles Times, 2011). EXTRAS: " Why You Shouldn’t Open a Restaurant (Update) ," by Freakonomics Radio (2019). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.