About this episode
Those low-priced staples on grocery-store shelves — where do they come from? Zachary Crockett finds out at a national convention for private-label manufacturers. SOURCES: Kusum Ailawadi , professor of marketing at the Tuck School of Business at Dartmouth College. Eric Beringause , C.E.O. of Winland Foods. Ryan Boyle , vice president of sales at Kitchen Innovations. Samantha Burd , co-owner of Lady Burd Cosmetics. Dean Erstad , senior vice president of sales at Seneca. Harry Overly , president and C.E.O. of Flagstone Foods. RESOURCES: " The Backlash to Price Hikes Is Building ," by Julia Waldow ( Modern Retail, 2024). " For U.S. Consumers, It’s a Matter of ‘And’ — Not ‘Or ,'" by Kari Alldredge and Warren Teichner ( McKinsey & Company, 2023). " Those Doritos Too Expensive? More Stores Offer Their Own Alternatives ," by Julie Creswell ( The New York Times, 2023). " Why Private Label Brands Are Having Their Moment ," by Errol Schweizer ( Forbes, 2022). " The Hidden Makers of Costco’s Kirkland Signature and Trader Joe’s O’s ," by Nathaniel Meyersohn ( CNN Business, 2022). " Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions ," by Kusum Ailawadi, Scott A. Neslin, and Karen Gedenk ( Journal of Marketing, 2001). " The Effect of Generic Products on Consumer Perceptions and Brand Choice ," by John J. Wheatley ( NA - Advances in Consumer Research, 1981). EXTRAS: " Should America Be Run by … Trader Joe’s? " by Freakonomics Radio (2018). " How to Save $1 Billion Without Even Trying ," by Freakonomics Radio (2014). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.